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Vidya D vijayan

Digital Strategist

ABOUT ME

Vidya D Vijayan

Using my paid ad strategies I have increased my client's leads by 10% in just 90 days.I also produced ad campaigns boasting a 10 % click through rate and decreased cost per acquisition by 20% .
Conducted A/B Split Testing of Ad Copy and Landing Pages to increase CTR, lower CPC, and increase conversions.

  • P.O.Box 1531, Dubai, UAE
  • +971501701125
  • Digitalworld.vidya@gmail.com
  • www.Digitalworldvidya.com
Me

My Professional Skills

Successful and dynamic work history in Digital Marketing. Google Ads and Bing Certified with proficient skills and experience in paid and organic search, lead generation, analytics, social media display advertising, email marketing, landing page optimization, and creative work. Out-of-the-box problem solver, capable of meeting deadlines under pressure. Detail oriented with exceptional communication skills (verbal/written).

Web Design 80%
Paid Media Management 70%
Integrated Marketing of your website 95%
Wordpress 60%

Services

PAID MEDIA MANAGEMENT

Grow profitably through Facebook, Instagram, and Google Advertising. Whether it can be a shopping campaign in Google ads or a lead generation campaign on Facebook
✔ Weekly and Monthly Reports around metrics you care about.

✔ Full funnel strategies that enhance every aspect to your business.

CAMPAIGN AUDIT

Our audits go deep to find out all the facts about your paid media accounts – not just performance, but tracking, strategic alignment with your goals, and all the potential ways you could be optimizing your paid media. We investigate:


✔ Competitive landscape, Account Structure, Overall Strategy and Settings

✔ Keyword Management, Conversion Tracking, Performance Metrics

✔ Ad Creative, Ad Copy, Landing Page Optimization

WEBSITE DEVELOPMENT


BASIC PLAN -

✔ Free Domain and Hosting

✔ Free SSL Certificate (site lock)

✔ SEO Friendly Development

✔ 1 Year Free Support

✔ Professional and Dynamic Designing

✔ Direct Business WhatsApp Integration

✔ Fastest Project Completion

Search Engine Optimization

✔committed to helping companies achieve the best ROI.
✔ Ensure top ranking for our client's websites on all the major search engines.

✔ crystal clear understanding of which keywords are relevant to your company to use on your website.

Social Media Marketing


✔ Online promotion

✔ Lead generation

✔ Brand awareness

✔100% Online visibility

Dynamic Remarketing


✔To get the most value out of your existing customers.

✔ To acquire new users

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current projects

Portfolio

  • ELH Group, Dubai- Social Media Manager- (Hospitality Group) (Jan-2022)

     Social Media Manager- ELH Group, Dubai (Hospitality) (Jan-2022)

      Using social media marketing tools to create and maintain the company’s brand 

     Working with marketing professionals to develop social media marketing campaigns

      Interacting with customers and other stakeholders via the company’s social media accounts

      Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements 

     Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

      Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

  • Conversions Digital Marketing Agency, Content Copy writer,Dubai (October 2021-Jan 2022)

     Conversions Digital Marketing Agency, Dubai (October 2021-Jan 2022)

    •  Writes compelling copy across all marketing channels, including website copy, email campaigns, blog posts, video scripts, digital and print ads
    • Edits and proofreads all copy before it goes live.
    •  Develops and maintains the brand voice and tone.
    •  Uses data-driven marketing to guide all copy decisions. 
    •  Thrives in a fast-paced work environment and meets tight deadlines.
    •   Presents creative briefs and finished projects to company executives.
    •  Works on multiple projects at once and excels at project management.
    •  Collaborates with colleagues from other departments to help them hit their marketing goals

  • Digital Content Strategist (April-June 2021) (The Canadian B Corp Directory)

    About the Canadian
    B Corp Directory

    Businesses that are a part of the Canadian B Corp Directory share common values and operate with integrity, transparency, and compassion towards workers, the community, and the environment.

    Being a part of the Directory helps organizations share and engage with like-minded companies, build new connections and networks, and increase their positive impact in their communities.

    The Directory is currently limited to Canadian Certified B Corporations but will in the future include a membership option or aspiring B Corps as well as verified certification consultants.

    https://bcorpdirectory.ca/ - Vancouver, BC 

     Assured that all content is optimized for search engines, sharing, and distribution across channels

      Did Competitive Keyword Research to Determine rankability, 

     Find Long Tail Keywords and New opportunities.

      Balanced the needs of product management, UX, legal, and services to create content 

     Brought a user-focused perspective to content creation 

     Optimized Meta Tags 

      SEO Optimized Content suggestion- Checked Keyword Density with Yoast SEO

  • Digital Content Strategist Reframe Group Canada(2021 March-June)

     Digital Content Strategist (2021 March-June): The Reframe Group, British Columbia, Vancouver, Canada

    About: Canada's leading insurance broker for employee group benefits and retirement programs, ... The ReFrame Group - Canada's Leading Insurance Brokerage.

    My Role:

    •  Develop the strategy and execute digital advertising campaigns that include paid search, display/remarketing ads, sponsored content and other channels to meet business objectives.
    • Develop the strategy for the company’s digital assets—corporate website, commercial insurance portal, post-retirement direct to consumer product portal and group benefits client-facing portal—to achieve desired business outcomes.
    • oversee the maintenance and communications for all digital assets. 
    •  Evaluating SEO of Reframe website and made necessary improvements 
    •  Utilize data tools to analyze web traffic activity and marketing campaign performance.
    •  prepare monthly analytical performance reports; and manage and improve online content, considering SEO and Google Analytics. 
    • Develop and coordinate the execution of surveys and analyze data to recommend strategy adjustments.
    •   Independently planning and executing PPC and SEO campaigns. 
    •  Monitoring budgets and overseeing search platforms 
    • Tracking KPIs and producing useful reports for management and clients 
    • Implementing fresh PPC and SEO solutions on a regular basis

  • Content Writer-Wizz UAE (August2020-Feb 2021)

     Content Writer-Wizz UAE (August2020-Feb 2021) 

    Company Link : https://www.wizzuae.ae/

    About: WIZZ is a team of experts and experienced professionals having spent more than 12 years of fruitful journey in company formation, business setup, licensing, visa processing, and PRO services. 

    My Role:

    Research industry-related topics (combining online sources, interviews and studies)

     -Write clear marketing copy to promote our products/services 

    -Prepare well-structured drafts using Content Management Systems 

    -Proofread and edit blog posts before publication 

    -Submit work to editors for input and approval

     -Coordinate with marketing and design teams to illustrate articles

     -Conduct simple keyword research and use SEO guidelines to increase web traffic

     -Promote content on social media

     -Identify customers’ needs and gaps in our content and recommend new topics

     -Ensure all-around consistency (style, fonts, images and tone)

     -Update website content as needed

  • Content Copywriter and SEO Specialist (2021 January-2022 March)

     SparkLand is an idea, knowledge & collaboration platform built for future creators, founders, and teams to run self-managing innovation, incubation, and co-creation.https://www.thespark.one/

    The Sparkland Arizona, United States

      Evaluating SEO of Sparkland website and making necessary improvements

      Launching, optimizing and managing Lead generation campaigns across all social media channels.  Create, edit, upload, and publish digital assets (i.e. digital resources, email campaigns, landing pages, surveys etc.)

      Manage and curate marketing automation mailing lists.

      Coordinate the execution of promotional activities including print, electronic media, video, direct mail, articles, promotional giveaways and signage. 

     Help establish and maintain a consistent brand throughout all content—both web and print. 

     Evaluate marketing and promotional activities in order to recommend strategy adjustments.

      Present new and innovative ideas to ensure the organization’s marketing strategies are fresh and exciting.

      E-mail and LinkedIn marketing for lead generation.

      Develop and edit copy for marketing mailings, brochures, ads, articles, surveys, website landing pages and other promotional materials.

      Produce copy across a variety of marketing channels, including website written content, blog articles, social content, brochures, white papers, case studies, and traditional advertising. 

     Deliver meaningful and persuasive business to business copy that aligns with the overall brand and company strategy. 

  • SKILLS AND CERTIFICATIONS



    SKILLS & CERTIFICATION

     ● Google Analytics for beginners (Google)

     ● Google Analytics Essential Training Certification(LinkedIn)

     ● Advanced Google Analytics certification(Google)

     ● Google Ads Display Certification(Google)

     ● Online Marketing Foundations Certification(LinkedIn)

     ● Microsoft advertising certified professional Certification(Microsoft) 

    ● Hubspot agency partner certification(Hubspot Academy) (Inbound Marketing Professional)

     ● Content Marketing Foundations(LinkedIn)

     ● Social Media Marketing: Strategy and Optimization(LinkedIn) 
    ● Search Ads 360 certification exam (Google)

     ● Power Analytics Certification (Google)

     ● Facebook Ads Manager Certification(CMC Certificate ) 

    ● LinkedIn Marketing Solutions



     

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    Blog Archive

    ELH Group, Dubai- Social Media Manager- (Hospitality Group) (Jan-2022)

     Social Media Manager- ELH Group, Dubai (Hospitality) (Jan-2022)   Using social media marketing tools to create and maintain the company’s ...

    ADDRESS

    P.O.Box 1531, Dubai, UAE

    EMAIL

    Digitalworld.vidya@gmail.com

    MOBILE

    +971501701125

    MOBILE

    067319442

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