Digital Content Strategist (2021 March-June): The Reframe Group, British Columbia, Vancouver, Canada

About: Canada's leading insurance broker for employee group benefits and retirement programs, ... The ReFrame Group - Canada's Leading Insurance Brokerage.

Develop the strategy and execute digital advertising campaigns that include paid search, display/remarketing ads, sponsored content and other channels to meet business objectives.
Develop the strategy for the company’s digital assets—corporate website, commercial insurance portal, post-retirement direct to consumer product portal and group benefits client-facing portal—to achieve desired business outcomes.
oversee the maintenance and communications for all digital assets.
Evaluating SEO of Reframe website and made necessary improvements
Utilize data tools to analyze web traffic activity and marketing campaign performance.
prepare monthly analytical performance reports; and manage and improve online content, considering SEO and Google Analytics.
Develop and coordinate the execution of surveys and analyze data to recommend strategy adjustments.
Independently planning and executing PPC and SEO campaigns.
Monitoring budgets and overseeing search platforms
Tracking KPIs and producing useful reports for management and clients
Implementing fresh PPC and SEO solutions on a regular basis